Pemberley Wills and Estate Planning are an independent provider of estate planning and cremation services in and South Yorkshire and throughout the UK.
Nathan Broadhead approached us with a unique request for Pemberley Wills and Estate Planning; he wanted a brand logo and marketing materials that are respectful towards his customers and that referenced his love of birds. The existing logo was old and tired, meaning it didn’t work well on modern communications such as email, web and social media.
We progressed with our simple five-step logo design process and gave Nathan the choice of three contemporary logo designs created to reflect the core principles of the business; integrity, professionalism and impartiality.
This project was also unique because halfway through the process, the business branched out into cremation services; we had to devise another colour scheme connected to the proposed design and generate another suite of logos. Ever flexible, we adapted our process and concepts to take both services into account.
We refined the chosen option and delivered a clean and respectful logo, setting the brand foundations for future expansion.
The final design is a simple P, stylised into an abstract shape of a bird; it’s meaningful, calm and understated – very reflective of the business’s core values. We use a bold cerise colour for the Wills and Estate Planning and a cooler, more respectful teal for the Cremations Service.
Do you need a new logo to better reflect of your business’s core values across marketing materials? We’re the clever choice for an affordable but meaningful logo to help you better promote your business’s values.
“Mike and his team took the time to understand what we offer as a business and gave us a new, fresh, and bright look that we are proud to use”
Nathan Broadhead
Pemberley Wills and Estate Planning
